Malaysian MNC, Titanium World Technology forays into India!

  1. Establishes its India operations office at Hyderabad
  1. Plans to penetrate across South India markets in six months

Hyderabad, October 13th, 2018: Titanium World Technology Sdn. Bhd., (TWT) - a Malaysia based MNC with innovative solutions in hygiene and healthcare space, has announced its foray into India through a subsidiary, SmartCoat India Pvt. Ltd. The company has established its India operations office at Hyderabad and will be bringing in two of its globally acknowledged anti-microbial products SmartCoat Nano for institutional and industrial coverage and Armor8 for personal utility of individuals.

SmartCoat is one of the world’s most advanced nano technologies and an important breakthrough, which self-sanitizes from bacteria, viruses and prevents unpleasant odour. SmartCoat contains oxides derived from natural mineral stones, which are non-toxic nano sized titanium dioxide particles. By spraying on a surface, it forms alayer, which with stands contact. This layer can effectively eliminate bacteria, virus, even the cause of latest epidemic like SARS, Bird flu etc. It absorbs any unpleasant smell, prevents growth of fungus and water stains on the walls. It provides 24*7 protection and, once applied, can ensure safe and hygienic environment for 365 days. It has utility in public places like hospitals, hotels, industries including pharma companies which demand fool-proof sterilization, malls, public transport, offices etc.

Armor8 is a revolutionary long-lasting and sterilizing nanoparticle spray. It is Thai FDA approved and CE (Compliant with European Community Standards) registered. Moreover, its main ingredient TiO2 (Titanium Dioxide), which we use is US FDA approved. IGBC (Indian Green Building Council) has also approved it for membership. Armor8 is hospital-grade disinfectant cleaner and uses light to eliminate 99.9% of bacteria, fungi, molds and allergens, that cause illness and odor. It also tackles and eliminates unpleasant odors. It's a non-toxic, long lasting layer which protects homes, offices and cars. Armor8 is ideal for mothers, pet owners, gym enthusiasts, car owners, office workers and can also be used in public spaces such as pre-schools, F & B outlets and restrooms. Armor8, which is available in four variants of Generic, Baby care, Sports and Travel, when sprayed can last up to 30 days.

TWT has been on a pursuit to evolve innovative products and make the world a better place to live. These products provide an ambience free from even the most stubborn forms of bacteria and viruses like Bird flu, SARS, E Coli; HPV, Streptococci Bacteria etc. While being protective, they are also non-toxic and safe for babies and pets, says Mr. Heng, Technical Director, Titanium World Technology Sdn. Bhd.

TWT established in 2004, built a strong R&D in Malaysia to offer the most innovative and utility products to the world. After having consolidated itself in the Malaysian market, it earnestly worked towards expanding its global footprint. It has established a strong presence in Europe, Australia, Canada, China, Thailand, Singapore and several other countries.

After having entrenched in Malaysian market, we explored newer frontiers, everywhere the innovative technology was welcomed with open arms and here we are to reach out to one of the biggest markets, India, says Mr. Ramakrishna Kadiyam, Director, Titanium World Technology Sdn. Bhd., and Chairman & Managing Director, SmartCoat India Pvt. Ltd.We have more products in the pipeline like SmartCoat S, SmartCoat ‘On The GO’ and Smart Mask, we will be launching these too in a phased manner, he adds.

SmartCoat India Pvt. Ltd., which is beginning its formal operations in India from Hyderabad on October 14th, 2018, will initially launch its products in the twin cities of Hyderabad and Secunderabad. It has planned to appoint around 30 distributors for Armor8 and 40 channel partners for SmartCoat institutional sales, here. The company will establish a strong network of distributors and channel partners in Telangana and Andhra Pradesh in a month's time and launch its products in these two states. The products will be rolled out across all the five southern states by this financial year end.

The response to our products has been overwhelming from the trade and institutions and are confident of penetrating the Indian market with the same ease as we did in other international markets, says Mr. Uttam Singh, Executive Director & India Operations Head - SmartCoat India Pvt. Ltd.

Armor8 which is a retail product is priced in India at Rs 399/- for 60 ml container and Rs 1499/- for a 250 ml container. SmartCoat is priced at Rs 170 per sft., the application of which is done by the company itself and follows-up with periodic checks every three months. It expects a turnover of Rs 60 cr from Hyderabad alone in the retail segment. By covering the entire South India market by this financial year end the company expects to ramp up its turnover to Rs 1500 per annum. It estimates the Indian market for its products to be worth Rs 6000/- crore per annum. It is in talks with the Indian Railways for initial usage in its upper category class coaches and estimates the deal to be around Rs 100 cr.

About Titanium World Technology Sdn. Bhd.

Titanium World Technology Sdn. Bhd., is a Malaysia based MNC, established in 2004 and has since expanded its footprint across the globe. TWT's flagship product SmartCoat won several laurels and numerous awards in international science competitions when being test marketed and was launched in 2012. SmartCoat is one of the world’s most advanced nano technologies. In 2012, Titanium World Technology Sdn. Bhd. set-up a joint venture with a group of Thailand partners to market SmartCoat globally. SmartCoat was assigned to Green Shield Pte. Ltd. to explore business opportunities in countries other than Malaysia and Thailand.

Apart from manufacturing, marketing and sales, Titanium World Technology also works very closely with the R&D team to produce a wider range of products to enhance the services provided by the group of companies, worldwide.

(Unedited Press release)

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