Baba Ramdev is a business magnet who changed the game with Vedic flavour!
Palash Biswas

The products of Patanjali, run by controversial yoga guru Baba Ramdev, are selling so fast that analysts are saying that its 20 billion-rupee ($307 million) revenues this year could pose a threat to established, age-old Indian consumer brands such as Dabur, Emami and Marico.Oct 15, 2015

An Indian Yoga Guru's Consumer Products Brand, Patanjali...
http://www.forbes.com/sites/saritharai/2015/10/15/an-indian-yoga-gurus-consumer-products-brand-patanjali-is-making-global-and-domestic-rivals-sweat/
Baba Ramdev in Yoga mode activated apps religious to strengthen the FMCG business branded as Patanjali which the multinational companies might not ever do despite business friendly FDI governance. Rather we may choose to welcome the Desi Enterprise full of devotion as well as nationalism which makes the brand way ahead of other rivals and it is Hindutva all the way.
No one may dare to challenge the quality of the product nor any product so sacred be it be Aata or Ghee or any consumer commodity, no one dare to raise a voice as CPIM leader Brinda Karat failed to support the workers of the religious corporate company and faced the anger of the millions of devotee.
Devotion has become the greatest shield for business interest so no question to have any investigation if there is some complaint rather the complainer should face the consequence!
We have got the international Yoga divas thanks to Baba Ramdeva. He is also a very successful King Maker better than our comrades or Lalu Prasad Yadav.
Baba united religion, business, jati, and media and corporate to get Dr.Manmohan Singh re-elected. Since he gave up the God of reforms he had to eat the dust as Baba joined the RSS bandwagon.
Baba is not answerable to tax agencies as his rivals are.